Nerd? Hipster? These are just two in a wild series of wines from Ferro13. Among the others are Hacker, Hashtag and Boss. Clearly, this is novelty marketing. It's trendy, irreverent, and playful. Two things surprised me about these wines. First,
There are few things on this planet as beautiful as colourful, tropical butterflies. The bountiful collection on the label of Mariposa Allegre Carmenere is true to the translation of its name—joyful butterfly. One could easily imagine them fluttering about amongst the vines in Chile. That would typically be enough to launch a label. The story here though is much deeper and it is told on the back label.
The Sidewood Chardonnay label is very well-designed. From the simplicity of the tree drawing to the scale and execution of the typography, the elements are balanced and cohesive.
In creating wine labels there is a lot of experimentation that happens in the design process. There are many different ways to express any concept. Designs are revised many times before heading to the printers. In the case of Waterdog wine, it seems to be a continuous journey.
As a designer, I often look at interesting wine labels and imagine the direction and process. What message did the client seek to communicate? What exploration ensued by the designer to articulate that vision? This white wine is part of...
The cast of La Tribuna are a curious lot. Their appearance borrows from many cultures but doesn't appear to be specific to one. Where did they come from? Who created them?
This label is gorgeous! A bright, colourful landscape with “The vivid interplay of light across the sky...”. It perfectly expresses the name Wildlight and the freshness of Pinot Grigio.
A label can elevate all perceptions of a bottle of wine. Packaging can influence both the value equation and product experience. Luxury brands understand this well.
Many brands tweak their packaging over time. Often imperceptibly to consumers. Changing a label this significantly is a bold move. It had the one with factor. The one with the red beard guy.
The Humante label presents as bold an image as I've ever seen on a wine label. This weathered face, sporting a full, long red beard, and deeply set piercing blue eyes stares into your soul. He is like “the most interesting man in the world” illustrated in graphic novel style. Who is he?
