Many brands tweak their packaging over time. Often imperceptibly to consumers. Changing a label this significantly is a bold move. It had the one with factor. The one with the red beard guy.
The Humante label presents as bold an image as I've ever seen on a wine label. This weathered face, sporting a full, long red beard, and deeply set piercing blue eyes stares into your soul. He is like “the most interesting man in the world” illustrated in graphic novel style. Who is he?
Creating a wine label concept based on a theme is a solid approach. Such is the case with Demuerte Classic and it’s colourful Day of the Dead skull design.
Zonte’s Footstep has created a fascinating series of labels across their line. The Scarlet Ladybird Rosé is a bold example. Not only bold in scale but also risky.
