The Protea Rosé packaging is gorgeous. The white floral pattern that envelops the entire bottle of soft pink liquid is splendid in its elegance. It creates the feeling of a warm summer day in the south of France. But there is so much more to this packaging concept than the beautiful bottle.
Package design is about more than the visual communication of graphic design. Sometimes the container itself speaks volumes. Wine is a market dominated by standard vessels. A unique bottle stands out.
The first time I saw Smiley Rosé I banished the thought of ever buying it. Shelves are filled with rosé wines from around the world. Some with extraordinarily elegant packaging. Yet there, in the middle of them all, was this bottle with a bubblegum pink smiley face
