I’m not sure if the artwork is supposed to be a vine or a tree. It doesn’t really matter. The colourful circles, be they grapes or other fruit are expressively playful. They are like balloons on a string buoyed by the breeze.
In package design, different is good. Different gets you noticed. Different just might lead to a purchase. The label for Arché Fiano is different in many ways. Good ways.
