Daryl Woods is the Creative Director at Pitchcork Wine and Spirits Marketing. In addition to labels he creates new brands, advertising and promotional material for producers large and small from around the world.
Another celebrity wine! This one is from Sarah Jessica Parker. It might be unfair to assume an actor shares their character’s passions but I hoped SJP would create the package design equivalent of Carrie Bradshaw's Manolo Blahnik shoes.
Wow, man! What's happening here! Is this label a trip or what?
The Cosmic Egg is more than just wine in a bottle. It's a whole concept from production to package.
This is the inaugural list of Wine Label Reviews Best Wine Labels. The criteria used to evaluate the winners go beyond aesthetics. They include concept, story, engagement and attention to all elements of the package. And of course, what makes them compelling from a design perspective—images, colour, type, printing processes, and materials.
The story behind the wine is powerful but not as immediately impactful as the label. This is an image you might expect to see on the cover of National Geographic.
Who is this hip, young man and why is his face on this wine label? Is he the winemaker? My inquiring mind needed to know so I plucked the bottle from the shelf.
Augmented Reality (AR) experiences are relatively new in wine marketing. The Rabble Wine Company has created its own app to enhance consumer experience with its product line.
At first glance, there doesn’t appear to be anything exceptional about the Bila-Haut wine label. Yet there is something very special about this label. Braille.