It was the week before Thanksgiving and I was shopping for wine to enhance the occasion. Good Kharma Chardonnay caught my eye and tweaked my memory. I had seen it profiled in a magazine and recalled that it contributed to...
“Saving the world from the tyranny of Chardonnay.” The challenge is defined. The gauntlet has been thrown down. What a great approach for creating a brand.
Is the eye-catching art on this label enough to pique your interest in this wine? It’s large, colourful and thought provoking. As with many fine art pieces it allows the viewer to create the story.
This vintage portrait of Laura Hartwig on the label of her namesake wine, immediately transports us back to a “kinder, softer” time. These quoted words are also used to describe this expression of Cabernet Sauvignon.
I’m not sure if the artwork is supposed to be a vine or a tree. It doesn’t really matter. The colourful circles, be they grapes or other fruit are expressively playful. They are like balloons on a string buoyed by the breeze.
Cheap and cheerful. There are many wines that fit this description. They aren’t particularly complex or remarkable. There are times wine doesn’t need to be. It would seem a waste to drink fine wine with burgers or pizza on a...
The label should be a window to the wine in the bottle. It should communicate the experience the wine will deliver. The artwork sets the mood. It creates anticipation. The right design enhances the enjoyment of wine because sensory parameters...
